The body-positive underwear firm Aerie scored gold on Thursday when it introduced that Olympic gymnast Aly Raisman is becoming a member of its “function fashions” marketing campaign for the spring 2018 assortment.
The corporate’s #AerieREAL campaign additionally options actress-activist Yara Shahidi and singer-songwriter Rachel Platten. The 2 had been signed by the model to hitch Raisman and one of many firm’s hottest fashions, Iskra Lawrence, as “girls who empower and encourage,” in response to Aerie.
“We have all been by way of one thing that, ultimately, will make you a stronger particular person,” Raisman mentioned in a press release.
The model — spawned from the favored teen clothes firm American Eagle — is legendary for its anti-Photoshop coverage and historical past of hiring girls of all sizes and styles who embrace their figures.
“Yara, Aly, Rachel, and Iskra actually embody AerieREAL and what it means to be robust, assured, and blissful in your personal pores and skin,” Aerie World Model President Jennifer Foyle mentioned. “At Aerie, we consider in genuine, actual magnificence and by no means airbrush our fashions. Now, greater than ever, we need to encourage girls in all places to really feel empowered to embrace their very own distinctive qualities and exquisite REAL selves.”
Aerie mentioned the ladies had been “chosen for his or her influential voices, distinctive tales and self-made success.”
Raisman, Shahidi, Platten and Lawrence will promote the marketing campaign by way of “Actual Discuss” talking engagements in Aerie shops this spring and in March, Aerie will launch a line of things designed by every lady with 100% of the proceeds going to a charity of her alternative.
The model’s announcement comes in the future after the sentencing of disgraced former U.S.A. Olympic gymnastics physician Larry Nassar, who was accused by Raisman and greater than 160 others of sexual assault. Nassar was sentenced to 175 years in jail on Wednesday.