American Lady’s 2018 “Lady of the 12 months” actually reaches for the celebrities.
The restricted version figurine is an 11-year-old aspiring astronaut who desires of being the primary particular person to go to Mars. She’s additionally a robust instance for women contemplating research present that females lose curiosity in fields like science and expertise of their teenagers.
Named Luciana Vega, she’ll be in the stores beginning Monday.
“Luciana is a task mannequin for right this moment’s ladies — empowering them to defy stereotypes, and embrace dangers that can educate them about failure and success as they chart their very own course in life,” Katy Dickson, president of American Lady, stated in a press release. “For us, it’s all about constructing ladies of sturdy character, and it’s why we’re persevering with to encourage ladies to steer change.”
A survey commissioned by Microsoft out earlier this 12 months discovered that ladies in Europe change into desirous about STEM topics — science, expertise, engineering and math — round age 11 however then lose curiosity once they’re 15.
Martin Bauer, a psychology professor on the London Faculty of Economics, who labored on the survey of 11,500 ladies in 12 European international locations, attributed this drop to conformity to social expectations, gender stereotypes, and an absence of function fashions.
The 18-inch doll, a brunette with brown eyes who’s of Chilean descent, after all may have her personal line of space-inspired merchandise, together with a Flight Go well with, House Go well with, Maker Station, and Mars Habitat full with loads of science devices. She’ll even have her personal guide collection.
There’s no phrase but on how a lot Luciana will set dad and mom again, however the dear dolls normally go for between $60 and $115 — and that doesn’t embody equipment.
American Lady’s “Lady of the 12 months” dolls launched in 2001, and are solely accessible the 12 months they debut. Final 12 months, a doll referred to as Gabriela McBride — a dancer, artist and poet — turned the primary African-American “Lady of the 12 months.”