For practically 60 years, Barbie has been telling women they are often something they need to be, because of the 200-plus careers held by essentially the most well-known doll on the planet. Now Mattel goes a step additional by not simply releasing a brand new profession for the doll, however truly serving to younger women take the mandatory steps to someday reaching that profession. Welcome Robotics Engineer Barbie, which launches in the present day and is designed to curiosity women in a selected STEM job that many would possibly discover unfamiliar to them.
It's not the primary time Barbie has explored a profession in science, expertise, engineering, and arithmetic—we're all conversant in astronaut Barbie—however it’s the first time the doll will include a robotic you’ll be able to bend and reconfigure as her principal accent (in addition to a laptop computer). In case you're unfamiliar with the work a robotics engineer does, although, you're not alone. That's why Barbie has partnered with Tynker—the gaming platform that helps children study to code—to assist younger women perceive the careers obtainable to them as robotics engineers (like designing robots to discover areas the place people can’t, such because the ocean or planets).
"We needed to shine a light-weight on this underrepresented profession and subject for girls," Lisa McKnight, Barbie's normal supervisor and senior vp, tells Glamour. "Solely 24 p.c of STEM jobs are held by ladies, and we felt that Barbie, with the platform that we’ve got, was the proper alternative to do extra on this area."
The doll will are available in 4 ethnicities—African-American, Asian, Caucasian and Latina—so "as many ladies as potential see themselves [in this doll]," McKnight says. Mattel and Barbie are additionally partnering with Black Ladies Code robotics workshops to achieve younger women all for creating expertise within the subject. As well as, Barbie is collaborating with info science professor and coder Casey Fiesler, Ph.D., to launch Code Camp for Barbie and Mates, an e-book obtainable on Amazon that may introduce the ideas of coding.
However since that is Barbie, style is a crucial side to the doll's identification and one which McKnight is thrilled to debut. "The main points of her style are all about authenticity," she says. For instance: Barbie's hair is in a ponytail so she doesn't have any distractions, and she or he's carrying sneakers because the job requires her to be on her toes, continually working continually with tools. "We needed to ensure her style was reflective of what somebody within the career would actually be carrying," McKnight says. In truth, the Barbie design crew labored with a feminine professor at Massachusetts Institute of Know-how (MIT) to make sure the doll's presentation was correct.
"All [Barbie's] careers are about inspiring the limitless potential in each lady," McKnight says. "We’ve a platform that may be leveraged to do good, and we need to use our voice to have a name to motion to encourage the subsequent era of women."