Wednesdays are for lawsuits.
Barstool Sports activities says the NFL ripped off its “Saturdays Are For The Boys” trademark and needs the league to cease promoting “Sundays Are For The —” merchandise for all 32 groups.
“We’re going to concern them a stop and desist at present,” Barstool founder Dave Portnoy instructed the Day by day Information on Wednesday morning. “It’s on. And in the event that they don’t take them down, we’re going to pursue authorized motion.”
Barstool Sports activities and the NFL have had a contentious relationship over time, and Portnoy was stunned and considerably delighted the NFL could have opened itself as much as authorized motion. “Saturdays are for the boys” was trademarked by Barstool final yr.
DTX Clothes tried to trademark “Sundays are for the boys” final yr and the case is presently suspended. It’s not identified if the NFL trademarked its personal slogan.
The NFL didn’t instantly reply to a request for remark.
However within the meantime, Portnoy, who has clashed with the NFL previously, thinks he has a case.
“It’s a bizarre transfer by them,” he mentioned. “I’m certain they’re not like promoting a ton of them. And we clearly have a foul historical past with the NFL, so that they haven’t precisely endeared themselves to us and vice versa. So to choose this combat is unusual.”
Barstool was barred from attending Tremendous Bowl occasions earlier this yr and has reportedly infuriated Roger Goodell by promoting merchandise with a Goodell clown face on it. Barstool began printing clown face shirts in response to Goodell suspending Tom Brady for Deflategate. Patriots defensive coordinator Matt Patricia wore one of many vibrant blue shirts coming off the Patriots’ workforce airplane after they received the Tremendous Bowl this yr.
Barstool additionally tried to fill Gillette Stadium with 70,000 rally towels with the picture for the primary recreation of the season. The stunt was dubbed “Operation Clown Face” by the sports activities/humor web site.
“Every little thing associated to the NFL, we’re banned from,” Portnoy mentioned. “Whether or not or not it’s Media Day, whether or not or not it’s even doing negotiations for TV reveals, all people’s afraid of the NFL of their relation to us as a result of they know they don’t like us. Every little thing the NFL touches that possibly we ought to be concerned in is usually, we all the time get the message the NFL frowns upon working with Barstool Sports activities.”
Portnoy mentioned the NFL by no means got here after Barstool over the Goodell clown merchandise “as a result of it’s humorous in nature,” however he did say the league tried to dam the rally towels from making it inside Gillette.
“They got here in and demanded all of the Goodell clown shirts had been faraway from any shops inside a pair miles of Gillette or they’d take away their NFL license,” Portnoy mentioned. “The shops took the stuff out. You couldn’t discover our merchandise on the day of the sport wherever close to it.”
Now Portnoy needs to ensure there are not any “Sundays” shirts wherever close to an NFL stadium.