Barstool Sports Activities Says NFL Has Caved In Merchandising Struggle

Barstool Sports activities is claiming victory over the NFL.

Barstool founder Dave Portnoy introduced Wednesday on Twitter the NFL eliminated all “Sundays are for the –” merchandise from its on-line retailers. Barstool, which trademarked the slogan “Saturdays are for the boys,” despatched the league a stop and desist letter two weeks in the past demanding the NFL cease promoting and destroy all of the stock in query.

The NFL had not commented on the difficulty, however Portnoy mentioned Wednesday the league lastly caved.

“We’ve conquered the NFL,” he tweeted.

The Barstool account added, “Barstool Sports activities broke the again of the NFL. Made them humble.”

In December, Portnoy, promising authorized motion towards the league, was stunned and barely delighted the NFL appeared to tear off his slogan.

“It is a bizarre transfer by them,” he instructed the Information on the time. “And we clearly have a nasty historical past with the NFL, in order that they have not precisely endeared themselves to us and vice versa. So to select this combat is unusual.”

Barstool was barred from attending Tremendous Bowl occasions final 12 months and has reportedly infuriated Roger Goodell by promoting merchandise with a Goodell clown face on it. Barstool has been printing clown face shirts in response to Goodell suspending Tom Brady after Deflategate. Patriots defensive coordinator, and a favourite to win the Giants head coach job, Matt Patricia wore one of many vivid blue shirts coming off the Patriots’ group airplane after they received the Tremendous Bowl.

Barstool additionally tried to fill Gillette Stadium with 70,000 rally towels with the picture for the primary sport of the season. The stunt was dubbed “Operation Clown Face” by the sports activities/humor website.

“All the things associated to the NFL, we’re banned from,” Portnoy mentioned. “Whether or not it’s Media Day, whether or not it’s even doing negotiations for TV reveals, everyone’s afraid of the NFL of their relation to us as a result of they know they do not like us. All the things the NFL touches that possibly we ought to be concerned in … we at all times get the message the NFL frowns upon working with Barstool Sports activities.”

After this newest chapter, it seems the NFL is a good distance from turning that frown upside-down.