Barstool Sports activities is taking its struggle towards the NFL to the subsequent section.
Barstool founder Dave Portnoy posted a stop and desist letter the edgy sports activities/humor website despatched to the NFL Thursday demanding the league cease promoting its “Sundays are for the —” merchandise.
Barstool trademarked the slogan “Saturdays are for the boys” and believes the NFL is committing copyright infringement by promoting the shirts, that are made for all 32 groups and intently resemble Barstool merchandise.
On Wednesday, Portnoy advised the Each day Information, “It’s on. And in the event that they don’t take them down, we’re going to pursue authorized motion.”
A day later, the “Sundays” shirts had been nonetheless out there on NFLshop.com. Portnoy posted a picture of a two-page letter addressed to the league’s authorized division on Park Avenue, demanding the shirts be taken off the positioning, recalled, and all stock destroyed inside 10 days.
“Along with the truth that your shirts make the most of a phrase that’s almost similar to Barstool’s distinctive registered trademark, the Infringing Attire blatantly copies the configuration of Barstool’s shirts,” reads the letter, written by Los Angeles-based Greenburg Glusker lawyer Jesse Saivar.
Barstool, which the NFL banned from Tremendous Bowl occasions earlier this 12 months, trademarked “Saturdays are for the boys” final 12 months. DTX Clothes tried to additionally trademark “Sundays are for the boys” final 12 months and the case is at the moment suspended, in response to information.
The NFL didn’t instantly reply to a request for remark.
“It’s a bizarre transfer by them,” Portnoy advised The Information this week. “I’m certain they’re not like promoting a ton of them. And we clearly have a nasty historical past with the NFL, in order that they haven’t precisely endeared themselves to us and vice versa. So to choose this struggle is unusual.”
Barstool reportedly infuriated NFL commissioner Roger Goodell final 12 months when it began promoting merchandise with a Goodell clown face on it in response to Tom Brady’s Deflategate suspension. Patriots defensive coordinator Matt Patricia even wore one of many vibrant blue shirts coming off the Patriots’ group aircraft after they received the Tremendous Bowl this 12 months.
Barstool additionally tried to fill Gillette Stadium with 70,000 rally towels with the picture for the primary recreation of the season. The stunt was dubbed “Operation Clown Face.”
Now Barstool is gleefully taking up the NFL once more as Portnoy believes he has a strong case towards his nemesis.
“Nicely our firm lawyer (My dad) is at the moment in Boca on trip however the regulation waits for no man,” Portnoy posted Thursday on Barstool. “So right here we go. The official C+D that we despatched to NFL HQ’s. I ponder if Goodell will declare he’s by no means heard of Barstool Sports activities identical to he did at Superbowl (sic) Media Day though he banned us from it. Or possibly he’ll declare he’s by no means seen this C+D identical to how he claimed he by no means noticed the footage of Ray Rice beating his fiance within the on line casino elevator. Hey Roger now yous can’t depart.”