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“What Occurs Right here, Stays Right here” has been the official tourism slogan for Las Vegas for almost 15 years. This week, a brand new twist was added to probably the most profitable advert campaigns.
McCarran Worldwide Airport in Las Vegas put in greater than a dozen marijuana amnesty drop packing containers, which give passengers the chance to toss their hashish earlier than going via the safety checkpoint. The inexperienced receptacles are situated in high-traffic areas and are securely bolted to the bottom. An amnesty field can also be situated on the airport’s consolidated automobile rental facility.
McCarran spokesperson Christine Crews instructed the Las Vegas Solar:
“The drawer pulls out; you drop your stuff in and also you shut it. You may’t actually get your hand in there. When you begin tampering with them, you’d be detected fairly rapidly.”
Nevada’s leisure hashish retail program launched final month. However, after all, marijuana nonetheless stays federally unlawful. Transporting hashish by way of airplane additionally stays unlawful, since a federal company (FAA) regulates the trade.
McCarran just isn’t the primary airport to put in these amnesty receptacles. Vacationers departing from Denver Worldwide additionally will discover the packing containers all through the terminals. In Southern California, a hashish firm positioned adverts within the backside of the bins on the safety checkpoints at Ontario Worldwide Airport. The message was clear: “Hashish is authorized. Touring with it isn’t. Go away it in California.”
Las Vegas’ inventive slogan was adopted in the summertime of 20o3. The tourism board was searching for a option to promote one thing aside from playing.
The case examine of the marketing campaign acknowledged:
The emotional bond between Las Vegas and its clients was freedom. Freedom on two ranges. Freedom to do issues, see issues, eat issues, put on issues, really feel issues. Briefly, the liberty to be somebody we couldn’t be at residence. And freedom from no matter we needed to go away behind in our each day lives. Simply desirous about Vegas made the unhealthy stuff go away. At that time the technique turned clear. Converse to that want. Make an indelible connection between Las Vegas and the liberty all of us crave.
Freedom. It smells like hashish.
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