ALBANY — Journey-sharing service Uber is launching a TV advert marketing campaign in New York Metropolis subsequent week to help the state enacting a congestion-pricing plan to assist elevate funds for the cash-strapped subway system.
The six-figure advert purchase, which is able to kick off Tuesday on metropolis cable stations, is the beginning of a “complete” marketing campaign to assist create a congestion-pricing plan that might cost extra to enter into busy components of Manhattan, an Uber official mentioned.
“Everybody — whether or not utilizing a private automobile, supply truck, taxi or Uber — ought to pay their fair proportion to maintain New York Metropolis transferring ahead,” Uber’s Alix Anfang mentioned.
The advert will spotlight headlines detailing the “congestion nightmare” on metropolis streets in addition to the subway disaster.
“Above floor: congestion,” the advert says. “Under floor: A large number. Congestion pricing can repair each.”
Critics be aware it will additionally profit Uber if extra individuals determine to skip the congestion charge by hiring a ride-sharing service.
Gov. Cuomo has mentioned he’ll introduce some sort of congestion-pricing plan as a part of his state price range proposal in January to assist elevate wanted income for the MTA.